because not wearing clothes is illegal

Fashion Minimalism

because not wearing clothes is illegal

January 11, 2017
a story of love (and loss)
have less stuff: an anti black friday gift guide

New Year’s resolutions are not really my thing. If I’ve ever made one, I certainly didn’t stick to it. But this year will be different.

Let’s rewind.

To ring in 2017, I had plans to attend a glitterati themed New Year’s Eve party, and when strolling through Target recently on a paper-towels-and-Mr. Clean run, I passed the little girl’s section where a skirt caught my eye. It was black tulle with tiny polkadots of gold glitter, and was meant to be a child’s maxiskirt…or – in a size large – the perfect tea length garment for an adult to don for a glitterati party.

I took the bait.

Then on NYE, while sitting in a banquette and inevitably chatting with the friend of a friend about our careers, I began to explain that the creation of this site has evolved into a real passion for sustainable and ethical manufacturing. I looked down, totally busted, and said, “well, this skirt is from Target and I just couldn’t resist…but I do my best.”

It was a lie. My “best” would have been wearing any one of the number of party appropriate items I already had in my closet. And a resolution was born.

That glimmering, glistening shred of synthetic girl-bait was my last fast fashion purchase. Ever. I couldn’t wait to get it off, and never again will I be seduced by low prices, trendy crap, and the allure of the “perfect” item for a single occasion.

This site originated as a place for real people to go when they wanted to know what was trending but practical, as well as where to buy it (hopefully on sale). That was my big, brilliant idea. But as it gained traction, my freelancing career did as well, and my horizons began to broaden. I attended some conferences where I learned about fast fashion, manufacturing practices, and the ungodly amount of waste and cruelty that goes into making a tank top that costs less than a latte. It was then that this whole thing shifted gears, and off it went in a completely unexpected direction.

Initially, mine was a subconscious mission to casually educate thoughtful people about the realities of clothing that is essentially disposable, but now it’s time to make a more conscious effort. Many of the people I know are considerate humans who care about important issues like, you know, child labor, human trafficking, safe working conditions, sustainable manufacturing practices, etc. But the reality is that many people without fashion related jobs don’t have the time to spend more than ten minutes per day thinking about their clothing, let alone how it came to exist in their closet.

So my long-winded resolution is to practice what I preach every single day by being an informed shopper, buying local, getting by with less, and purchasing staples, second hand items, and cruelty free brands (only I’m going to try really hard not to actually preach). I’m not going to wear only neutral colored hemp clothing found in the skincare aisle at Whole Foods, but I am going to be smart about what I buy and — more importantly — what I endorse.

So that sidebar over there on the right…yeah, the one titled “Green Grabs” —  I’ll update it every Wednesday with my favorite items that are previously loved, sustainably manufactured, or cruelty free (preferably all of the above).

It’s illegal not to wear clothes, so even if you consider fashion to be superfluous (insert iconic Meryl speech here – no, this one), you are a participant. If you want to be part of the solution, I hope that for the 5-10 minutes of your day that you spend thinking about your wardrobe, you do it here.

And don’t worry; I already checked into lululemon and – pompous CEO aside – they’re doing their best. Disaster averted.


Photo Courtesy of Opposing Views

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